*** The 2012-2017 Michigan Tourism Strategic Plan Has Been Released! ***
The 2012-2017 Michigan Tourism Strategic Plan is complete and has been approved and adopted by the Travel Commission. Click here to review the main body of the plan document (45 pages) or here to view the entire plan (414 pages including all appendices). An Executive Summary will be distributed to all attendees of the 2013 Governor's Conference on Tourism, to be held April 14-16 in Detroit, and implementation of the plan will be discussed in a general session on the Monday of the meeting (click here for more information about the conference).

Thank you to everyone who participated in the planning process!

All materials pertaining to this strategic planning process will be posted on this site.


*** Summer Industry Stakeholder Meetings Completed ***
Over 260 individuals from around the state attended one of the twelve industry stakeholder meetings that were held this summer. Meetings were located according to the MEDC's ten service delivery regions (one meeting per region with an additional two meetings in the UP), and focused on developing the objectives and strategies necessary to help the industry achieve the eight goals that have been developed. To review the materials from these meetings (written handouts and PPT presentations) and to read the input from any of the meetings (presented by meeting location and by goal theme), please go to the "Summer Stakeholder Meetings" drop-down box under Presentations and Reports." Check back in September for an opportunity to help us prioritize the various objectives and strategies that have been suggested.

*** Vision and Goals Announced ***
The vision and goals of the 2012-2017 MI Tourism Strategic Plan have been finalized. The vision and goal statements were developed via a series of discussions with and votes by the Travel Commission, the Strategic Plan Advisory Council and over 300 representatives of the tourism industry throughout the state. Click here to view the vision and goals.

*** Visioning Session at Pure Michigan Governor’s Conference on Tourism ***
The 2012 Pure Michigan Governor’s Conference on Tourism was held at the Amway Grand Plaza Hotel in Grand Rapids, March 25-27, 2012 (http://www.milodging.org/conference/). Approximately 100 people attended the Michigan Tourism Strategic Plan Visioning Session on Tuesday March 27. This session focused on articulating the industry's vision and goals for its future, and was a critical first step in establishing the more specific industry objectives for the next five years. See the section on the “Visioning & Goal Setting Session” on the "Presentations and Reports" page for summaries of this session.

*** Establishing a Vision for Michigan's Tourism Industry - Results of Preliminary Vote!!! ***
Over 250 individuals participated in the preliminary vote on the vision to guide Michigan's tourism industry. Results of this vote are now posted on the "Presentations and Reports" page, under the "Vote on the Vision" grouping.

*** Evaluation of Previous Plan Completed ***
A critical first step in the preparation of the next strategic plan is evaluation of the previous plan and assessment of its implementation. The online evaluation survey closed on March 15. Preliminary results of this survey are now posted on the "Presentations and Reports" page, under the "Results of the 2007-2011 Michigan Tourism Strategic Plan Evaluation Survey" grouping.